about the brand
Peter Peter is a premium roasted pumpkin seed snack company featuring globally-inspired flavors. Their seeds are brined, dried, and slow-roasted, creating an extra-crispy, edible shell that sets us apart from anything else on the market.
We created a vintage storybook-style mascot named Peter, a warm, witty, well-traveled character who embodies the spirit of the brand. Each product launch follows Peter to a new destination, where he subtly takes on elements of local culture through illustration, styling, and setting, transforming every flavor into a collectible “chapter” of his ongoing adventures.
About the Project
